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JANUARY 6–9, 2025 · HONG KONG
Buyer conversations clarified how to structure a stronger export range.
Visitors focused on design, craftsmanship, quality control and the riding stage served by each model. The discussions reinforced the need to organize an export range by age, experience and market position—not simply by model count.
Observed at the fair
Signals from buyer conversations.
- Buyers evaluated design and craftsmanship together with quality-control capability.
- They compared models by the child’s riding stage rather than by visual differences alone.
- A long model list was less useful than a clearly structured progression.
Commercial implication
How the signal changes the offer.
- Organize proposals by age, ability and commercial position.
- Explain what changes between good, better and best configurations.
- Include quality and compliance planning in the range story.